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There are many advantages to email marketing. It's affordable, good for the environment, user friendly and when implemented correctly, can drive highly targeted traffic to your website. But email marketing must be done properly to realize it's full benefits. Here are 5 ways to make yours more effective.
Tip #1. Offer valuable content Are you offering something of value to your recipients? You may say "of course", but put yourself in their shoes. Would you perceive it as valuable or annoying? Ask yourself "What makes you click the junk mail button?"
Tip #2. Track open rates How many people open your email? How many click through to your website? What's the best day of the week to send your email? What about the best time? Experiment with different days and times to see what works best for you. By tracking open rates and testing different variables you can easily increase your email marketing's effectiveness.
Tip #3. Create coordinated landing pages By creating unique landing pages that match the design and message of each campaign you run, you will increase the number of successful visits to your website. Landing pages can be used to further test and measure the effectiveness of an email campaign and your website.
Tip #4. User-friendly layout and design Before hitting the send button ask yourself a few questions:
| Can visitors skim your text and understand what the page is about? |
| Do you say "we" more than "you"? |
| Are you giving visitors too much info on one page? |
| Do you use bullets to draw attention to key points? |
| Do you have a strong "call to action"? |
| Does design overpower your message? |
| Does the subject line match the content of the email? |
Tip #5. Obey the law The CAN-SPAM act requires email marketers to include their physical address, an unsubscribe link and to promptly honor all requests for removal. The more emails you send that are labeled as junk or undeliverable, the more likely you'll be labeled a spammer. Also, when building your mailing list don't add people who didn't opt-in. This is both impolite and illegal.
Conclusion With a bit of planning and attention to user habits, anybody can realize the many benefits of this convenient and cost effective form of advertising. By paying attention to the items listed above you can drive highly targeted traffic to your website and increase your bottom line.
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