With the start of each new year we see clients turn their attention towards website optimization. This is the continual process of making a website more effective. To do this you either need to know how to do it yourself or hire someone who does. Regardless of which way you go you'll want to get the best return on your investment.

In today's sluggish economy more and more online businesses are fighting for fewer and fewer consumer dollars. Today, running a successful online store means being in tune with your shoppers needs. To do that, you must put yourself in their shoes. Experience your website from their perspective and ask yourself the following questions.

Sometimes the smallest change to a website can have a profound impact on it's effectiveness. Below are five often overlooked things you can do to improve your website.