LarsonsSkinCare.com is the manufacturer and distributor of skin care products including Larson's Heavy Duty Lotion and Cracked Skin Cream. They came to Think Tank Designs while finishing the development of the formulations themselves looking for for a new identity that would translate effectively across media from their packaging, marketing collateral, event booths, t-shirts, and their new online store.

As a new company the client came to Think Tank Designs with a list of specific items they wanted to accomplish. They also wanted guidance on how to make their new brand and online store as successful as possible. Along the way we developed a close partnership with Larson's that allowed us to help start the company from the ground up.

Think Tank Designs developed logo concepts that quickly pleased the owners of the company. The new logo was then implemented on distinctive new packaging that catches attention where ever it's seen. Once the product went into production it allowed us time to begin developing a successful online presence. Think Tank Designs eventually would go on to create environmental design for the company's event booths, print collateral, corporate identity and assisted in the development of brand manuals.

This identity was eventually featured in American Corporate Identity, a book that showcases the best cross media identities from across the nation.