FlexRake.com is a lawn and garden tools manufacturer and online retailer who came to us with a partially finished Magento shopping cart. They had parted ways with their prior web designer abruptly and the site still needed to have it's shopping cart configured and final testing needed to be performed.

The client's previous web designer had not been able to completely finish configuring the website to take orders online. The client needed us to finish adding their products along with corresponding copy, images, etc.

We added informational pages then enabled, configured and tested the shopping cart for use with credit cards. With this came extensive work on calculating appropriate shipping costs. Along the way we found and fixed problems with the way the website was built. It suffered from poor navigation and confusing product categorization. Think Tank Designs quickly created a new design, solved the navigational issues, re-coded the existing site and has since increased Flexrake’s sales.

The client asked us to perform ongoing website optimization to increase the amount of orders received through the site. This project included 4 wireframes to solve usability problems, a completely new design based on their existing look and feel, and modification of the client’s existing site which saved them the expense of a complete website rebuild.

Since allowing Think Tank Designs to optimize and maintain their website, FlexRake.com has seen their traffic and online sales double. Visitors to this site view an average of 6.86 pages and stay at the website for just under six minutes. Now that the site has been redesigned and the Magento shopping cart completed it boasts a low 25% bounce rate meaning people find what they are looking for at this online retailer.

“Finding a web design firm that completely understands our particular needs, is able to offer well thought-out solutions and finishes our many requests in a timely manner was not easy. We consider Think Tank Designs a true business partner and look forward to continuing our partnership for many years to come”

- FlexRake.com